ean 9780199284986 temática MANAGEMENT año Publicación 2007 idioma INGLÉS editorial OXFORD UNIVERSITY PRESS páginas 786 formato RÚSTICA 44,76 €    PEDIR   NOVEDAD

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Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review, to help students get the most out of their reading and build a strong platform for further research Brand new ’student experience’ boxes that relate the research activities of real student researchers back to the research process, to help newcomers avoid common pitfalls, try new approaches, and become critical problem-solvers Themed boxes that focus on examples of real, published research, key concepts and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations Expanded online Research Guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates and case exercises to help students become more engaged and organised researchers Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

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Part 1 1. Business Research Strategies 2. Research Designs 3. Planning a Small-Scale Project 4. Getting Started: Reviewing the Literature and Formulating Research Questions 5. Ethics in Business Research Part 2 6. The Nature of Quantitative Research 7. Sampling 8. Structured Interviewing 9. Self-Completion Questionnaires 10. Asking Questions 11. Structured Observation 12. Content Analysis 13. Secondary Analysis and Official Statistics 14. Quantitative Data Analysis 15. Using SPSS for Windows Part 3 16. The Nature of Qualitative Research 17. Ethnography and Participant Observation 18. Interviewing in Qualitative Research 19. Focus Groups 20. Language in Qualitative Research 21. Documents as Sources of Data 22. Qualitative Data Analysis 23. Computer-Assisted Qualitative Data Analysis: Using NVivo Part 4 24. Breaking Down the Quantitative/Qualitative Divide 25. Combining Quantitative and Qualitative Research 26. Internet Research Methods 27. Writing Up Business Research