ean 9780324542615 temática MANAGEMENT edición 7ª año Publicación 2008 idioma ESPAÑOL editorial CENGAGE LEARNING páginas 672 formato CARTONÉ 48,99 €    PEDIR   NOVEDAD

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The new, cutting-edge BUSINESS COMMUNICATION, 7e helps students take their communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give them the foundations they need for success in business. Reflecting today’s e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to instant messages, and everything in between. The features and package of the Krizan text have long been receiving accolades from instructors across the country. In the next few pages, some of the favorite features of our customers are highlighted for your review. New to this edition YOU BE THE VIRTUAL ASSISTANT CASES: At the end of each Part, students are asked to apply chapter concepts to a job as a virtual assistant. These virtual assistant cases ask students to complete assignments for and interact with current and prospective clients with whom he/she has contact with only through technology. Features LET’’S TALK BUSINESS: found at the beginning of each chapter, this new feature highlights the experiences of real business people and illustrates the application of the chapter concepts. NEEDS WORK AND LOOKS GOOD: the authors use an example-based approach which allows students to review letters and other documents that are both "good" and that "need work." Students can then use these examples to model their homework after, ensuring they receive a better grade.

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Part One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.