ean 9780324581300 temática MANAGEMENT edición 8ª año Publicación 2009 idioma INGLÉS editorial CENGAGE LEARNING páginas 512 formato RÚSTICA 49,40 €    PEDIR   NOVEDAD

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THE MANAGEMENT OF STRATEGY: CONCEPTS, 8e, International Edition, provides the most accurate, relevant, and complete presentation of strategic management today. This edition is thoroughly updated to include cutting-edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text, carefully selected examples and highlights help put the ideas presented into context. The text’s stunning four-color design, illustrative models, and figures also help to focus students’ attention on the key points. Adopters of the concepts split can easily integrate their own case selections and readings from leading providers such as Harvard, Ivey, and Darden through Cengage Learning Custom Solutions.