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Service-Dominant Logic
Robert F. Lusch
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Últimas novedades
management
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Keenly anticipated primer on the principles
and applications of Lusch and Vargo’s
groundbreaking work, describing the shift
from a product-centred view of the firm to a
service-led model. Originating in the field of
marketing, the foundational premises of SDL
have wider implications for the future of the
organization of the firm. |
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