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Entrepreneurship
Stokes, David
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Últimas novedades
management
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Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today’s courses.
The text employs a flexible 3-part structure – starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value – to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
Features
Coverage of hot topics such as social entrepreneurship, creativity, innovation, and risk management, within broader coverage of core areas such as the properties of entrepreneurship, managing enterprise and creating value
A consistent pedagogical framework built around clear chapter learning objectives, including such features as “Entrepreneurship in Action” and “When Things Go Wrong” boxes
Preview and closing cases in every chapter to show students real world issues, while longer integrative cases draw on the global expertise of academics from institutions such as Tilburg University, the University of Sheffield, Stellenbosch University, and Manchester Metropolitan University Business School
Part 1: In search of entrepreneurship
Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship
Part 2: In search of the entrepreneur
Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning
Part 3: In search of enterprise value
Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance
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"This text covers a range of key topics on entrepreneurship and the entrepreneurial process. It includes a number of innovative pedagogical features which together with a rich variety of cases and examples throughout make the text very accessible to the student audience." - Dermot Breslin, Lecturer in Enterprise and Entrepreneurship, The University of Sheffield Management School
"This is a well-structured book about and for entrepreneurship." - Dr Fernando Lourenço, Senior Lecturer, Manchester Metropolitan University Business School and winner of the 2009 National Enterprise Educators Award (UK)
Dr. David Stokes
Dr. David Stokes is Director of Enterprise and Innovation, Kingston University and Associate Director of the Small Business Research Centre at Kingston Business School. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. He combines an academic and a practical involvement with small and medium-sized enterprises and entrepreneurship education amongst students and staff of all disciplines. He is Chairman of an electronics manufacturing company that he co-founded and non-executive director of an IT marketing business. He is also the author of Small Business Management and Entrepreneurship, also published by Thomson Learning.
Nicholas Wilson
Martha Mador
Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.
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Part 1: In search of entrepreneurship
Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship
Part 2: In search of the entrepreneur
Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning
Part 3: In search of enterprise value
Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance
{NewFeatures}
{Supplements}
"This text covers a range of key topics on entrepreneurship and the entrepreneurial process. It includes a number of innovative pedagogical features which together with a rich variety of cases and examples throughout make the text very accessible to the student audience." - Dermot Breslin, Lecturer in Enterprise and Entrepreneurship, The University of Sheffield Management School
"This is a well-structured book about and for entrepreneurship." - Dr Fernando Lourenço, Senior Lecturer, Manchester Metropolitan University Business School and winner of the 2009 National Enterprise Educators Award (UK)
Dr. David Stokes
Dr. David Stokes is Director of Enterprise and Innovation, Kingston University and Associate Director of the Small Business Research Centre at Kingston Business School. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. He combines an academic and a practical involvement with small and medium-sized enterprises and entrepreneurship education amongst students and staff of all disciplines. He is Chairman of an electronics manufacturing company that he co-founded and non-executive director of an IT marketing business. He is also the author of Small Business Management and Entrepreneurship, also published by Thomson Learning.
Nicholas Wilson
Martha Mador
Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.
HomeInstructors
New TitlesGeneral Chemistry TextbookPhysics for the Life Sciences TextbookOrder Inspection CopiesOnline ResourcesRep locatorStudents
Online Student ResourcesBookshopsAuthors
Review processProposal guidelinesUnited KingdomChange your regionSearch Go
AccountingBusiness & TechnologyBusiness CommunicationBusiness EducationBusiness LawBusiness MathematicsBusiness StatisticsCareer Investigation & ReadinessCertificationCommunicationsComputer ApplicationsComputer EducationDecision SciencesEconomicsFinanceIntroduction to BusinessManagementMarketingOffice TechnologyReal EstateReferenceTaxationTechnologyAnthropologyArtCommunication and MediaCounselling/PsychotherapyCriminal JusticeDevelopmental EnglishEnglishEnglish as a Second LanguageFrenchGermanHistoryHuman ServicesItalianModern LanguageMusicPhilosophyPolitical SciencePsychologyReligionSocial WorkSociologySpanishAstronomyChemistryEarth ScienceEngineeringHealthLife SciencesMathematicsNutritionOceanographyPhysicsAssessment, Training, and ProjectsComputer ConceptsComputer ScienceDatabasesGame Design & DevelopmentGraphic CommunicationsHelp Desk/Desktop SupportInternetMedia Arts & DesignMISMusic TechnologyNetworking & SecurityOffice SuitesOperating SystemsPC Repair/A+Presentation ToolsProgrammingProject ManagementSoft SkillsSpreadsheetsWeb Design & DevelopmentWord ProcessingAgriscienceAutomotive and MechanicsAviationCatering and HospitalityCollege SuccessEducationElectronics and EngineeringHair & BeautyLeisure and ToursimNursing, Medical and DentistryPhotography, Multimedia and DesignProfessional Development and Study SkillsTradesCengage Learning EMEAEnglish Language TeachingGlobalHigher EducationLibrary & ReferenceAbout UsCopyright, Terms & ConditionsPrivacy PolicyContact UsCareersWebsite Design by Mulberry Interactive Ltd |
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