ean 9781408017999 temática MANAGEMENT edición 6TH año Publicación 2010 idioma INGLÉS editorial CENGAGE LEARNING 53,23 €    PEDIR   NOVEDAD

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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses. Features A fully global emphasis introduced throughout the new edition, with new main text examples and international case studies from the public, private and non-profit sectors Carefully refined chapter coverage, based on recent market feedback, including coverage of hot topics such as social enterprise, intellectual property, family businesses and financing Boosted theoretical coverage, based on market feedback, with new coverage of entrepreneurial cognition and intent and a new section on effectuation theory A substantially revised chapter on business planning now includes a real-life business plan that helps introduce theory and practice more fully for students Part 1: Understanding small business and entrepreneurship 1 Small business in the economy 2 Entrepreneurship, the entrepreneur and the owner-manager 3 The small business and entrepreneurial environment 4 Innovation and the marketplace 5 Information and help Part 2: Creating the entrepreneurial small business 6 Business planning 7 Successful small business strategies 8 Start-ups and franchises 9 Buying an existing business 10 Forming and protecting a business Part 3: Managing the entrepreneurial small business 11 Management of people and resources 12 Marketing 13 Money 14 Business exits and realizing value Glossary of terms Index {NewFeatures} {Supplements} “This book is a good practical guide and introduction to small businesses. It combines theory with practice well.” - Brian Ellis, University of Worcester “As a reader ... one is ‘drawn’ into the chapters and goes on reading without noticing time and place.” - Kristian Philipsen, University of Southern Denmark “I like the style, and it is a readable book. The authors make their arguments in an accessible fashion and the case studies integrate the material.” - Grahame Boocock, University of Loughborough David Stokes Nicholas Wilson HomeInstructors New TitlesGeneral Chemistry TextbookPhysics for the Life Sciences TextbookOrder Inspection CopiesOnline ResourcesRep locatorStudents Online Student ResourcesBookshopsAuthors Review processProposal guidelinesUnited KingdomChange your regionSearch Go AccountingBusiness & TechnologyBusiness CommunicationBusiness EducationBusiness LawBusiness MathematicsBusiness StatisticsCareer Investigation & ReadinessCertificationCommunicationsComputer ApplicationsComputer EducationDecision SciencesEconomicsFinanceIntroduction to BusinessManagementMarketingOffice TechnologyReal EstateReferenceTaxationTechnologyAnthropologyArtCommunication and MediaCounselling/PsychotherapyCriminal JusticeDevelopmental EnglishEnglishEnglish as a Second LanguageFrenchGermanHistoryHuman ServicesItalianModern LanguageMusicPhilosophyPolitical SciencePsychologyReligionSocial WorkSociologySpanishAstronomyChemistryEarth ScienceEngineeringHealthLife SciencesMathematicsNutritionOceanographyPhysicsAssessment, Training, and ProjectsComputer ConceptsComputer ScienceDatabasesGame Design & DevelopmentGraphic CommunicationsHelp Desk/Desktop SupportInternetMedia Arts & DesignMISMusic TechnologyNetworking & SecurityOffice SuitesOperating SystemsPC Repair/A+Presentation ToolsProgrammingProject ManagementSoft SkillsSpreadsheetsWeb Design & DevelopmentWord ProcessingAgriscienceAutomotive and MechanicsAviationCatering and HospitalityCollege SuccessEducationElectronics and EngineeringHair & BeautyLeisure and ToursimNursing, Medical and DentistryPhotography, Multimedia and DesignProfessional Development and Study SkillsTradesCengage Learning EMEAEnglish Language TeachingGlobalHigher EducationLibrary & ReferenceAbout UsCopyright, Terms & ConditionsPrivacy PolicyContact UsCareersWebsite Design by Mulberry Interactive Ltd

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Part 1: Understanding small business and entrepreneurship 1 Small business in the economy 2 Entrepreneurship, the entrepreneur and the owner-manager 3 The small business and entrepreneurial environment 4 Innovation and the marketplace 5 Information and help Part 2: Creating the entrepreneurial small business 6 Business planning 7 Successful small business strategies 8 Start-ups and franchises 9 Buying an existing business 10 Forming and protecting a business Part 3: Managing the entrepreneurial small business 11 Management of people and resources 12 Marketing 13 Money 14 Business exits and realizing value Glossary of terms Index {NewFeatures} {Supplements} “This book is a good practical guide and introduction to small businesses. It combines theory with practice well.” - Brian Ellis, University of Worcester “As a reader ... one is ‘drawn’ into the chapters and goes on reading without noticing time and place.” - Kristian Philipsen, University of Southern Denmark “I like the style, and it is a readable book. The authors make their arguments in an accessible fashion and the case studies integrate the material.” - Grahame Boocock, University of Loughborough David Stokes Nicholas Wilson HomeInstructors New TitlesGeneral Chemistry TextbookPhysics for the Life Sciences TextbookOrder Inspection CopiesOnline ResourcesRep locatorStudents Online Student ResourcesBookshopsAuthors Review processProposal guidelinesUnited KingdomChange your regionSearch Go AccountingBusiness & TechnologyBusiness CommunicationBusiness EducationBusiness LawBusiness MathematicsBusiness StatisticsCareer Investigation & ReadinessCertificationCommunicationsComputer ApplicationsComputer EducationDecision SciencesEconomicsFinanceIntroduction to BusinessManagementMarketingOffice TechnologyReal EstateReferenceTaxationTechnologyAnthropologyArtCommunication and MediaCounselling/PsychotherapyCriminal JusticeDevelopmental EnglishEnglishEnglish as a Second LanguageFrenchGermanHistoryHuman ServicesItalianModern LanguageMusicPhilosophyPolitical SciencePsychologyReligionSocial WorkSociologySpanishAstronomyChemistryEarth ScienceEngineeringHealthLife SciencesMathematicsNutritionOceanographyPhysicsAssessment, Training, and ProjectsComputer ConceptsComputer ScienceDatabasesGame Design & DevelopmentGraphic CommunicationsHelp Desk/Desktop SupportInternetMedia Arts & DesignMISMusic TechnologyNetworking & SecurityOffice SuitesOperating SystemsPC Repair/A+Presentation ToolsProgrammingProject ManagementSoft SkillsSpreadsheetsWeb Design & DevelopmentWord ProcessingAgriscienceAutomotive and MechanicsAviationCatering and HospitalityCollege SuccessEducationElectronics and EngineeringHair & BeautyLeisure and ToursimNursing, Medical and DentistryPhotography, Multimedia and DesignProfessional Development and Study SkillsTradesCengage Learning EMEAEnglish Language TeachingGlobalHigher EducationLibrary & ReferenceAbout UsCopyright, Terms & ConditionsPrivacy PolicyContact UsCareersWebsite Design by Mulberry Interactive Ltd