ean 9780324585889 temática MANAGEMENT edición 2ª año Publicación 2009 idioma INGLÉS editorial CENGAGE LEARNING páginas 512 formato RÚSTICA 59,80 €    PEDIR   NOVEDAD

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management

The overall approach of Understanding Business Strategy is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic reliability as the authors other texts, the subject of strategic management will be studied at a more basic, fundamental level and with a greater effort to help students integrate and synthesize knowledge from prior business courses. This fundamental text overtly supports students’ efforts to master strategy, and features will be built in to create a tone that is tutorial, student- friendly and with a vision of the student as a future business practitioner. Learning From Success/Learning from Failure Feature: Provides examples using companies that are familiar to the reader. By studying strategic tactics that have worked and those that haven’t, students gain a better appreciation for what it is to manage strategically Your Career: Helps students envision themselves in situations where they will be called upon to strategize upon entering the workplace Mini-Cases: Provide all the benefits of case study but more briefly and at a comfortable level of difficulty.