ean 9780324599312 temática MARKETING edición 10ª año Publicación 2009 idioma INGLÉS editorial CENGAGE LEARNING páginas 704 formato RÚSTICA 55,65 €    PEDIR   NOVEDAD

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marketing

Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. INTRODUCTION TO MARKETING 10E, INTERNATIONAL EDITION, with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day to day lives. With coverage of current marketing practices and exciting new features McDaniel, Lamb, Hair’s INTRODUCTION TO MARKETING 10E, INTERNATIONAL EDITION gives students the ability to recognize how the principles of marketing play a role in their day to day lives and will have them saying, "Now that’s marketing."