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Managing Small Business: an entrepreneurial emphasis
Moore, Carlos W.
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Últimas novedades
management
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Help your students realize their dreams of small business success with Longenecker’s market-leading MANAGING SMALL BUSINESS: AN ENTREPRENEURIAL EMPHASIS, 15E ,International Edition. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package.
MANAGING SMALL BUSINESS, 15E, International Edition delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one--the full business cycle. The book’s thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. Cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts.
Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; from popular video cases and Small Business and Entrepreneurship Resource Center’s robust collection of business-related articles and resources to SMALL BUSINESS MANAGEMENT ONLINE student learning tools.
MANAGING SMALL BUSINESS, 15E, International Edition provides the valuable resources your students will reference and rely upon throughout their entire business careers.
Features
POPULAR VIDEO CASES OFFER INSIDE VIEWS INTO TODAY’S INNOVATIVE SMALL BUSINESSES IN ACTION: Selections from the popular “Small Business School” PBS television series provide students with engaging, insider looks into creative ideas at work in a variety of interesting and innovative small businesses. Available on DVD, these lively segments bring a real-world perspective to your classroom with fascinating illustrations of entrepreneurship in action.
WEALTH OF ONLINE RESOURCES ASSIST STUDENTS: Provide your students with a robust array of learning tools to enrich their course experience. Access to the invaluable SMALL BUSINESS MANAGEMENT ONLINE student Web site is available with every new text. Students gain immediate access to the Small Business School videos, useful business plan templates, exercises to accompany the optional Small Business and Entrepreneurship Resource Center as well as helpful interactive quizzes and e-lectures.
FULL SECTION DEVOTED TO DEVELOPING A THOROUGH BUSINESS PLAN ENSURES SUCCESS: This book includes a full complement of chapters devoted to the essential tasks associated with developing a business plan. The authors ensure that students answer all of the tough questions in developing a business plan. Targeted questions within the chapters in Part 3 lead students through the process of building their own plans by ensuring that they focus on the pertinent, not the peripheral. An in-text sample business plan gives students a finished product to dissect and analyze.
INTEGRATED LEARNING SYSTEM COORDINATES TEXT AND SUPPLEMENTS FOR WINNING APPROACH: Beginning with the "Looking Ahead" learning objectives that open each chapter, this book organizes information into distinct, focused, and comprehensible segments. Numbered icons in the text margins indicate where coverage related to each objective appears. All relevant content related to learning objectives is recapped in end-of-chapter "Looking Back" summaries.
PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.
1. The Entrepreneurial Life.
2. Integrity and Ethics of Entrepeneurship.
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.
3. Starting the Business.
4. Franchising and Buyouts.
5. The Family Business.
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.
6. Creating Business Plan.
7. The Marketing Plan.
8. The Organization of the Business.
9. The Location Plan.
10. Financial Statements.
11. Projecting Financial Requirements.
12. A Firm’s Sources of Financing.
13. The Harvest Plan.
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.
14. Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit.
17. Promotional Planning.
18. Global Marketing.
PART V: MANAGING GROWTH IN THE SMALL BUSINESS.
19. Professional Management and Leadership.
20. Human Resources Management.
21. Operations Management.
22. Managing the Firm’s Assets.
23. Risk Management.
CASES
1. Boston Duck Tours.
2. Joseph’s Lite Cookies.
3. Biolife LLC.
4. Mo’s Chowder.
5. The Brown Family Business.
6. AdGrove.com,Inc.
7. eHarmony.
8. Silver Zephyr Restaurant.
9. Le Travel Store.
10. Understanding Financial Statements, Part 1.
11. My Own Money.
12. Tires Plus.
13. Rodgers Chevrolet.
14. Country Supply.
15. Nicole Miller Inc.
16. Glidden Point Oyster Company, A.G.A. Correna & Son, Hardy Boat Cruises, Maine Gold.
17. Sunny Designs,Inc.
18. Douglas Electrical Supply, Ind.
19. Gibson Mortuary.
20. Modern Postcard.
21. Protecting Intellectual Property.
22. Barton Sales and Service.
23. Understanding Financial Statements, Part 2.
APPENDIX A: Sample Business Plan.
APPENDIX B: Valuing a Business.
NEW, CLEAR FINANCE CHAPTERS KEEP IMPORTANT FINANCIAL INFORMATION UNDERSTANDABLE AND PRACTICAL: Understanding and using financial information is frequently a challenge for both students and today’’s small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition’’s financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been slplit into two chapters. Chapter 10 now focuses on understanding financial statements, and Chapter 11 shifts from understanding to forecasting. The new material should help create a level playing field for the "non-accounting" student.NEW, EXPANDED CONTENT ADDRESSES TIMELY GLOBAL ISSUES, BREAKING TECHNOLOGY AND FAMILY BUSINESS: Now you can give your students a solid understanding of multi-level marketing, e-business, legal and global issues.SMALL BUSINESS AND ENTREPRENEURSHIP RESOURCE CENTER (SBERC) EXERCISES HIGHLIGHT BREAKING RESEARCH AND ENTREPRENEURIAL CONCEPTS: Dynamic SBERC Exercises at the end of each chapter and on the companion Web site direct students to the Small Business and Entrepreneurship Resource Center with more than 900,000 business articles and company information on various exciting entrepreneurial ventures. Students examine how chapter topics apply to each situation as they examine intriguing companies, such as Dyson, Bear Naked Granola, Blue Nile, and iSoldIt!, LLC.NEW CASES ALLOW STUDENTS TO EXPLORE TIMELY ENTRPRENUERIAL OPPORTUNITIES: New thought-provoking cases at the end of the text highlight companies such as Modern Postcard, My Own Money, Mo’’s Chowder, and others thriving organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.
{Supplements}
{Quotes}
Carlos W. Moore
Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.
J. William Petty
J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks--FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.
Leslie E. Palich
Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.
Justin G. Longenecker
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.
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PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.
1. The Entrepreneurial Life.
2. Integrity and Ethics of Entrepeneurship.
PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.
3. Starting the Business.
4. Franchising and Buyouts.
5. The Family Business.
PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.
6. Creating Business Plan.
7. The Marketing Plan.
8. The Organization of the Business.
9. The Location Plan.
10. Financial Statements.
11. Projecting Financial Requirements.
12. A Firm’s Sources of Financing.
13. The Harvest Plan.
PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.
14. Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit.
17. Promotional Planning.
18. Global Marketing.
PART V: MANAGING GROWTH IN THE SMALL BUSINESS.
19. Professional Management and Leadership.
20. Human Resources Management.
21. Operations Management.
22. Managing the Firm’s Assets.
23. Risk Management.
CASES
1. Boston Duck Tours.
2. Joseph’s Lite Cookies.
3. Biolife LLC.
4. Mo’s Chowder.
5. The Brown Family Business.
6. AdGrove.com,Inc.
7. eHarmony.
8. Silver Zephyr Restaurant.
9. Le Travel Store.
10. Understanding Financial Statements, Part 1.
11. My Own Money.
12. Tires Plus.
13. Rodgers Chevrolet.
14. Country Supply.
15. Nicole Miller Inc.
16. Glidden Point Oyster Company, A.G.A. Correna & Son, Hardy Boat Cruises, Maine Gold.
17. Sunny Designs,Inc.
18. Douglas Electrical Supply, Ind.
19. Gibson Mortuary.
20. Modern Postcard.
21. Protecting Intellectual Property.
22. Barton Sales and Service.
23. Understanding Financial Statements, Part 2.
APPENDIX A: Sample Business Plan.
APPENDIX B: Valuing a Business.
NEW, CLEAR FINANCE CHAPTERS KEEP IMPORTANT FINANCIAL INFORMATION UNDERSTANDABLE AND PRACTICAL: Understanding and using financial information is frequently a challenge for both students and today’’s small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition’’s financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been slplit into two chapters. Chapter 10 now focuses on understanding financial statements, and Chapter 11 shifts from understanding to forecasting. The new material should help create a level playing field for the "non-accounting" student.NEW, EXPANDED CONTENT ADDRESSES TIMELY GLOBAL ISSUES, BREAKING TECHNOLOGY AND FAMILY BUSINESS: Now you can give your students a solid understanding of multi-level marketing, e-business, legal and global issues.SMALL BUSINESS AND ENTREPRENEURSHIP RESOURCE CENTER (SBERC) EXERCISES HIGHLIGHT BREAKING RESEARCH AND ENTREPRENEURIAL CONCEPTS: Dynamic SBERC Exercises at the end of each chapter and on the companion Web site direct students to the Small Business and Entrepreneurship Resource Center with more than 900,000 business articles and company information on various exciting entrepreneurial ventures. Students examine how chapter topics apply to each situation as they examine intriguing companies, such as Dyson, Bear Naked Granola, Blue Nile, and iSoldIt!, LLC.NEW CASES ALLOW STUDENTS TO EXPLORE TIMELY ENTRPRENUERIAL OPPORTUNITIES: New thought-provoking cases at the end of the text highlight companies such as Modern Postcard, My Own Money, Mo’’s Chowder, and others thriving organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.
{Supplements}
{Quotes}
Carlos W. Moore
Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.
J. William Petty
J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks--FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.
Leslie E. Palich
Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.
Justin G. Longenecker
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.
HomeInstructors
New TitlesGeneral Chemistry TextbookPhysics for the Life Sciences TextbookOrder Inspection CopiesOnline ResourcesRep locatorStudents
Online Student ResourcesBookshopsAuthors
Review processProposal guidelinesUnited KingdomChange your regionSearch Go
AccountingBusiness & TechnologyBusiness CommunicationBusiness EducationBusiness LawBusiness MathematicsBusiness StatisticsCareer Investigation & ReadinessCertificationCommunicationsComputer ApplicationsComputer EducationDecision SciencesEconomicsFinanceIntroduction to BusinessManagementMarketingOffice TechnologyReal EstateReferenceTaxationTechnologyAnthropologyArtCommunication and MediaCounselling/PsychotherapyCriminal JusticeDevelopmental EnglishEnglishEnglish as a Second LanguageFrenchGermanHistoryHuman ServicesItalianModern LanguageMusicPhilosophyPolitical SciencePsychologyReligionSocial WorkSociologySpanishAstronomyChemistryEarth ScienceEngineeringHealthLife SciencesMathematicsNutritionOceanographyPhysicsAssessment, Training, and ProjectsComputer ConceptsComputer ScienceDatabasesGame Design & DevelopmentGraphic CommunicationsHelp Desk/Desktop SupportInternetMedia Arts & DesignMISMusic TechnologyNetworking & SecurityOffice SuitesOperating SystemsPC Repair/A+Presentation ToolsProgrammingProject ManagementSoft SkillsSpreadsheetsWeb Design & DevelopmentWord ProcessingAgriscienceAutomotive and MechanicsAviationCatering and HospitalityCollege SuccessEducationElectronics and EngineeringHair & BeautyLeisure and ToursimNursing, Medical and DentistryPhotography, Multimedia and DesignProfessional Development and Study SkillsTradesCengage Learning EMEAEnglish Language TeachingGlobalHigher EducationLibrary & ReferenceAbout UsCopyright, Terms & ConditionsPrivacy PolicyContact UsCareersWebsite Design by Mulberry Interactive Ltd |
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