ean 9781844805341 temática MANAGEMENT año Publicación 2008 idioma INGLÉS editorial CENGAGE LEARNING páginas 495 formato CARTONÉ 49,60 €    PEDIR   NOVEDAD

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management

The role of operations management in the 21st century brings with it many complex challenges, not least of which is the international context in which all businesses now operate. The forces of globalization, underpinned by Internet-based technologies, the lowering of trade barriers and a reduction in transport costs have prompted firms of all sizes to source their supplies, outsource their activities, set up production facilities and serve markets well away from their own home countries. In this concise text, David Barnes focuses on the key issues of international operations management from a strategic and conceptual perspective, using relevant international theory to expand upon the solid foundation of a traditional operations management syllabus. Using well known examples and case studies from real companies around the world, he offers a well-balanced look at both services and manufacturing operations. His accessible and engaging writing style makes this books ideally suited to those encountering Operations Management for the first time at both undergraduate and postgraduate level.

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PART 1: INTRODUCTION TO OPERATIONS MANAGEMENT 1. Operations Management Case: Hotel Matina 2. Operations, Strategy and Operations Strategy Case: Giordano PART 2: THE INTERNATIONALIZATION OF OPERATIONS MANAGEMENT 3. The Internationalization Processes: Drivers, Challenges and Benefits Case: IPC 4. International Operations Strategies Case: TUI PART 3: STRUCTURAL ISSUES 5. Facilities Location Decisions Case: Alumil 6. Capacity Case: Aldemar Hotel 7. Technology Management Case: Nuovo Pignale 8. The Supply Network Case: Coca Cola PART 4: INFRASTRUCTURAL ISSUES 9. Planning and Control Case: Tesco 10. Quality Case: Ritz Carlton 11. Work Organisation Case: Alfa Bank 12. Human Resource Management Case: Mariott 13. New Product Development Case: McDonalds 14. Performance Measurement Case: Celine Restaurant PART 5: FUTURE TRENDS AND DIRECTIONS 15. Future Trends Case: Infosys