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Business in context
Needle, David
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Últimas novedades
management
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What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business?
Only David Needle’s bestselling textbook introduces you to the full picture of modern business – the innovators, the regulators, the defining issues, and the turbulence.
Features
Cutting-edge case studies in every chapter including: Walmart, eBay, SABMiller and UK football finances
Coverage of the lessons business can learn from the recent financial crisis including a new case study on executive pay
Heavily updated chapters, many largely rewritten, with a new structure that matches the latest course outlines
New ‘Reflection Points’ in every chapter ensure you see through the gloss and identify the key issues
1 The Concept of Business in Context
PART ONE THE ENVIRONMENTAL CONTEXT
2 Globalization
3 Economy and the State
4 Technology and Labour
5 Cultural and Institutional Frameworks
PART TWO ORGANIZATIONAL AND STRATEGIC CONTEXTS
6 Organizational Aspects of Business
7 Management and Leadership
8 Strategy
9 Business Ethics and Corporate Social Responsibility
PART THREE THE ACTIVITIES CONTEXT
10 Innovation
11 Operations
12 Marketing
13 Human Resource Management
14 Finance and Accounting
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"This is an excellent textbook, which thoroughly deserves a place on the reading lists of all undergraduate business courses. It is well written and structured, up-to-date and has a wealth of stimulating and challenging case material. A great text book just got even better." - Dr David Sunderland, Reader and Principal Lecturer, University of Greenwich
"This new edition remains the definitive introduction to the widely popular ‘business in context’ model that integrates business activities into broader internal and external contexts. The text is up-to-date, taking into account recent developments in the economy, while new cases reflect recent concerns of the business community, public authorities, and wider society. The well-structured and attractive presentation also ensures interactive, critical, and rewarding classroom discussion." - Professor Ludo Gelders, Centre for Industrial Management, K.U.Leuven
David Needle
David Needle is Lecturer in International Business in the Department of Management, King’s College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.
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1 The Concept of Business in Context
PART ONE THE ENVIRONMENTAL CONTEXT
2 Globalization
3 Economy and the State
4 Technology and Labour
5 Cultural and Institutional Frameworks
PART TWO ORGANIZATIONAL AND STRATEGIC CONTEXTS
6 Organizational Aspects of Business
7 Management and Leadership
8 Strategy
9 Business Ethics and Corporate Social Responsibility
PART THREE THE ACTIVITIES CONTEXT
10 Innovation
11 Operations
12 Marketing
13 Human Resource Management
14 Finance and Accounting
{NewFeatures}
{Supplements}
"This is an excellent textbook, which thoroughly deserves a place on the reading lists of all undergraduate business courses. It is well written and structured, up-to-date and has a wealth of stimulating and challenging case material. A great text book just got even better." - Dr David Sunderland, Reader and Principal Lecturer, University of Greenwich
"This new edition remains the definitive introduction to the widely popular ‘business in context’ model that integrates business activities into broader internal and external contexts. The text is up-to-date, taking into account recent developments in the economy, while new cases reflect recent concerns of the business community, public authorities, and wider society. The well-structured and attractive presentation also ensures interactive, critical, and rewarding classroom discussion." - Professor Ludo Gelders, Centre for Industrial Management, K.U.Leuven
David Needle
David Needle is Lecturer in International Business in the Department of Management, King’s College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.
HomeInstructors
New TitlesGeneral Chemistry TextbookPhysics for the Life Sciences TextbookOrder Inspection CopiesOnline ResourcesRep locatorStudents
Online Student ResourcesBookshopsAuthors
Review processProposal guidelinesUnited KingdomChange your regionSearch Go
AccountingBusiness & TechnologyBusiness CommunicationBusiness EducationBusiness LawBusiness MathematicsBusiness StatisticsCareer Investigation & ReadinessCertificationCommunicationsComputer ApplicationsComputer EducationDecision SciencesEconomicsFinanceIntroduction to BusinessManagementMarketingOffice TechnologyReal EstateReferenceTaxationTechnologyAnthropologyArtCommunication and MediaCounselling/PsychotherapyCriminal JusticeDevelopmental EnglishEnglishEnglish as a Second LanguageFrenchGermanHistoryHuman ServicesItalianModern LanguageMusicPhilosophyPolitical SciencePsychologyReligionSocial WorkSociologySpanishAstronomyChemistryEarth ScienceEngineeringHealthLife SciencesMathematicsNutritionOceanographyPhysicsAssessment, Training, and ProjectsComputer ConceptsComputer ScienceDatabasesGame Design & DevelopmentGraphic CommunicationsHelp Desk/Desktop SupportInternetMedia Arts & DesignMISMusic TechnologyNetworking & SecurityOffice SuitesOperating SystemsPC Repair/A+Presentation ToolsProgrammingProject ManagementSoft SkillsSpreadsheetsWeb Design & DevelopmentWord ProcessingAgriscienceAutomotive and MechanicsAviationCatering and HospitalityCollege SuccessEducationElectronics and EngineeringHair & BeautyLeisure and ToursimNursing, Medical and DentistryPhotography, Multimedia and DesignProfessional Development and Study SkillsTradesCengage Learning EMEAEnglish Language TeachingGlobalHigher EducationLibrary & ReferenceAbout UsCopyright, Terms & ConditionsPrivacy PolicyContact UsCareersWebsite Design by Mulberry Interactive Ltd |
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