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SUSTAINABLE STRATEGIC MANAGEMENT
2ª
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Últimas novedades
medio ambiente
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“Sustainable strategic management” refers to strategic management
policies and processes that seek competitive advantages consistent
with a core value of environmental sustainability.
This book has been specifically written as a text to augment traditional
graduate and undergraduate management courses on strategic management.
It fills the need for a strategy text that gives full attention to sustainability and
environmental protection. The authors have structured the book to follow the
usual order of topics in any standard management text. Sustainable Strategic
Management also features an on-going, chapter-by-chapter case study
(Eastman Chemical Company) that exemplifies many of the principles of
environmentally sound management practices.
From creating organizational visions, to formulating goals and strategies, to
strategy implementation and evaluation, this book provides readers with new
ways of thinking about their organization’s role in the greater society and
ecosystem. |
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