ean 9780230247802 temática MANAGEMENT edición 3ª año Publicación 2011 idioma INGLÉS editorial PALGRAVE formato RÚSTICA 55,36 €    PEDIR   NOVEDAD

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’The new, fully updated edition outlines good management practice for students and encourages and develops entrepreneurial skills from exploring new business ideas to the development of a comprehensive business plan. Clearly structured and accessibly More...presented, the comprehensive coverage includes entrepreneurship and innovation...The text is fully supported by structured teaching and learning resources, including a companion website and extensive web links.’ - Small Business Issues ’Despite the recent explosion of approaches to the study of entrepreneurship, Paul Burns’ book cuts to the essence of what entrepreneurship and small business are all about. Valuable for both students and entrepreneurs, its ’hands-on’ nature halps encourage entrepreneurial skills and develops best practise.’ - Roy Thurlik, Chair and Professor of Economics and Entrepreneurship, Erasmus University, Rotterdam, The Netherlands ’This is a very well written and comprehensive essential text for the study or entrepreneurship and entrepreneurs. It is actually hard to fault as it contains in one book all of the key areas we cover in the teaching of entrepreneurship in both our undergraduate and postgraduate modules.’ - Frank Martin, Senior Teaching Fellow, Entrepreneurship Centre, Stirling University, UK ’It would be my number one choice for a course on this subject.’ - Lorraine Warren, Senior Lecturer in Entrepreneurship& Innovation, Undergraduate Entrepreneurship Programmes, Southampton University, UK ’Well written and logically put together. The balance is right for an undergraduate textbook and the use of case studies, exercises and discussion topics is excellent.’ - Bjorn Bjerke, Professor of Entrepreneurship, Stockholm University, Sweden