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Event Studies
Getz, Donnald
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Últimas novedades
management
marketing
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Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing: Students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective Readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events And research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies.The bibliography is extensive and numerous research examples are provided. It provides professionals with a tool to expand their knowledge well beyond the art and science of producing events to include the philosophical and scientific foundations of event studies. For the event management student, and for professionals, Event Studies provides the necessary body of knowledge and theoretical /methodological underpinnings on the subject of planned events. This is the only comprehensive text on event studies, which includes theoretical and methodological discussion. It provides a detailed overview of published research, an evaluation of research themes pertinent to events, disciplinary perspectives, and identification of research questions as well as a framework for understanding and creating knowledge about special events.
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