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On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
McNeal, James U.
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Últimas novedades
management
marketing
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| The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB |
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