ean 9781107649187 temática MANAGEMENT, MARKETING año Publicación 2014 idioma INGLÉS editorial CAMBRIDGE UNIVERSITY PRESS formato RÚSTICA 88,09 €    PEDIR

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management
marketing

Principles of Integrated Marketing Communications explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. Designed to introduce IMC in an engaging way, this valuable resource equips students with the knowledge to develop sophisticated marketing campaigns for contemporary business environments