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Hospitality and Tourism
Norzuwana Sumarjan [et al.]
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Últimas novedades
turismo
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Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:
- Hospitality and tourism management
- Hospitality and tourism marketing
- Current trends in hospitality & tourism
- Technology, advancement and innovation in hospitality and tourism
- Green hospitality and tourism
- Food service and food safety
- Relevant areas in hospitality and tourism
Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism. |
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Hospitality and tourism management
Sustainable approach of fishing tourism in Kenyir Lake
M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri
An overview of Yield Management practices among the front office employees in five-star hotels
D.A.A. Mohd Asri & N. Sumarjan
Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur
M.F. NurDalila, S.M. Radzi & Z. Othman
Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention
N.Z. Othman & M.A. Hemdi
Strategies of travel agency in facing disintermediation
N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri
Responsible tourism: Linking perceived benefits and practices in Pangkor Island
M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah
Langkawi Island as a tourist friendly destination
A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha
Tourists’ perceptions toward the authenticity or unique features of Melaka traditional
Malay houses as cultural heritage tourism product
M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid
Service delay of cook to order food: How do Malaysia Gerai customers react?
N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari
The influence of career path elements and mentoring towards women employability in the Iran tourism industry
S. Simin, A. Zainal & N.H. Nazlan
The Malay garden design concept opportunity to be developed as the tourism product
A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid
Knowledge and business strategy model
S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad
Quality work life and occupational stress in hotel industry
M. Azinuddin & A. Zainal
Creating risk management awareness in Park Guiding—a case study of Bako National Park, Sarawak, Malaysia
N. Putit, M.K.Y. Chan & H. Hanan
The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area
N.M. Nashuki, H. Ghazali & M. Othman
Customer perception towards service quality of fast food restaurants in Klang Valley
H. Rasidah & Z. Bohari
Revealing the power of Appreciative Inquiry approach for rural tourism research
R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman
Training transfer: The interaction of changed behavior and co-worker support on job performance
F. Mohd Shariff, A. Zainal & R. Hashim
Quality of work life among hotel executives in Malaysia
I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz
Restaurant patrons’ satisfaction towards interaction quality of front-of-the-house employees
N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi
Customer acceptance and satisfaction towards foreign workers’ service quality in casual dining restaurant
A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur
Local community outlook on tourism development in Tioman Island
M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly
The perception of minimum wage towards employee job satisfaction
N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin
Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC)
M.I. Izham, N. Baba & M.H. Hanafiah
Hospitality and tourism marketing
Uptown night market and tourists’ satisfaction
N. Kamaruddin & M.F.S. Bakhtiar
Craft souvenirs: Perceived authenticity and tourist purchase behaviour
F.I. Basri & M.F.S. Bakhtiar
Shopping mall attractiveness: Factors affecting consumer decision towards visitation
Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha
Destination attractiveness of a theme park: A case study in Malaysia
M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil
Tourist perception on homestay programme: A case of Kuala Medang homestay
M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin
The relationship between experiential marketing and tourists’ satisfaction on Kelantan food
H.N. Syahida & A. Zainal
Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks
E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson
The impact of food quality and its attributes on customer satisfaction at Malay restaurants
M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal
The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia
A.R.M. Nazri & A. Zainal
Destination attractiveness of outlet mall in Malaysia
N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson
Service quality dimension of low cost airline in Malaysia
M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi
Destination attributes, tourist satisfaction and behavioral intentions toward Penang
F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim
The effects of place, performance and personality (3P’s) Pull Factor of screen tourism and viewers’ travel intention
N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad
Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant
M.A. Abdul Majid & C. Tamby Chik
The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels
N.A. Zaireen, M. Sulaiman & Z. Mohi
Destination image of Perak: Perspective and loyalty among Singaporean tourists
A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim
The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia
M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah
Examining perceived value and tourists’ satisfaction on Penang delicacies
Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor’Aini & M.K. Zain
An investigation of customers’ satisfaction as a mediating variable between online discount programs and customers’ behavioral intentions
A.H. Abdullah & N. Sumarjan
Hotel customer-based experience, brand image and loyalty in Iran
H. Robabeh Sadat & A. Zainal
A preliminary study on the benefits of loyalty programs in Malaysian city hotels
J. Anuar, N. Sumarjan & S.M. Radzi
Psychological determinants of food neophobia and young culinarians
M.A. Ibrahim, R. Ahmad, M.S. Mohd Zahari & F.A. Hanan
Factors attracting Malaysian Heritage Food (HF) consumption amongst international tourists in Malaysia
S.R. Omar & M.S. Ab Karim
Guest purchase intention on hotel Room Internet Services
R. Salleh, N.H.C. Ahmat, S.M. Radzi & W.N.B. Wan Kamarudin
Hotel customer loyalty antecedents and behavioral loyalty
A.A. Azdel, N.N. Azizan, M.F.S. Bakhtiar & N.A. Ahmad
The influence of reward criteria towards the effectiveness of loyalty program in Kopitiam restaurant
Z.N. Nadiah, S.A. Talib & M.F. Mohd Faiz
Customer purchase intention towards organic foods
M.S.M. Nur Hidayat & M.S. Fadzilah
The effect of brand image on purchase intention mediates by use experience towards Furama hotel
P.S. Jalal, N.A. Ishak, Z. Mohi & N.S. Shariffuddin
The attractiveness of loyalty program attributes towards customers’ intention to join hotel loyalty program membership
H. Nurhaizura & R.B. Ningkan
Analysis on the effect of servicescape toward customer satisfaction: A case study at Dataran Cendekia café UiTM Shah Alam
N.A. Abdul, N.S. Karjanto, R.P.S. Raja Abdullah & N.A. Baba
Customer satisfaction and repurchase intention towards Darul Rahmat Chicken in Shah Alam
R. Muhammad & S. Amirrah
Ready to eat food attributes and consumer purchase intention towards 7-Eleven convenience foods
K.N. Sabri, N.N. Johari, N. Baba & R.P.S. Raja Abdullah
Factors influencing international tourists’ food preference towards Malaysian local food
H. Selamat & F.A. Hanan
Investigating the market potential for processed banana snack product: Consumer acceptance level on banana chip in Malaysia
M.A. Tokijan & M.Z. Hasni
Guest perception on service quality among front office personnel
S.H.S. Mohamad Khairizam, M.A. Hafiy Azmi & N.H.C. Ahmat
Advertising effects toward the consumer purchase behaviour on the SMEs product
A.D. Aminuddin, M.S.Y. Kamaruddin & N.H. Zainul
Consumer perceptions of quality of food at night market
N.F. Ramlan
Tangible benefits of green branding
M.R. Jamaluddin, H. Hamzah & N.H. Maskor
Iranian restaurant business in Malaysia: Diagnosing operators’ views
A.H. Raeis, M.S. Mohd Zahari, M.A. Hemdi & M.Z. Suhaimi
Current trends in hospitality & tourism
Perceived importance: Last chance tourism in Malaysia
N.A. Ahmad, I.M. Azman, M.D. Darson & N.S. Shamsudin
Perception of international tourists on sex tourism in Malaysia
N.E. Zainal, M.S.Y. Kamaruddin, M.F.S. Bakhtiar & N.A. Ahmad
Common acceptable cuisine and national food identity
M.Z. Suhaimi, M.S. Mohd Zahari, Z. Othman & M.A. Hemdi
Educational value of dark tourism: Tour operators perceived importance and action behavior
S.N.S. Syed Mahbob, M.S. Mohd Zahari, Z. Zainuddin & M.Z. Suhaimi
Acculturation of international students on Malay food acceptance
S.N. Amira & A. Zainal
The impact of tourism towards the culture practice of indigenous people
N.A. Azhar Ismail, S.S.M. Mohamed Razak & M.A. Ismail
The level of youth tourist satisfaction towards domestic tourism product
S.A. Jamal, N. Kamaruddin, S. Aliyas & N.A.A. Nik Hashim
Malaysia as a wedding destination: Perception and destination characteristics
M.H. Zamri, M.D. Darson, M.F. Wahab & L.K. Lim
Indigenous peoples and their foods: A valuable contribution to tourism destination development—evidence from Lijiang, China
M. Gibson & C. Tang
Molecular gastronomy movement and application in food
F. Faat & A. Zainal
The adaptations of Malay food knowledge among Malay generations in Kuala Lumpur, Malaysia
M.S. Mohd Sharif, M.S. Mohd Zahari, N. Mohd Nor & H. Mohd Salleh
Food beliefs and practices among Malay women in postpartum period
M.S.Y. Kamaruddin, M.S.M. Zahari, R. Muhammad, A.F. Amir & A.A. Azdel
Food heritage and nation food identity formation
A.M. Ramli, M.S. Mohd Zahari, N. Ishak & M.S. Mohd Sharif
The sport tourism perceived impacts: A sub-urban host community perspective
S.A. Syed Omor Junid, N. Aminudin & N.A. Mustapha
Pork free restaurants in Malaysia: Issue of halal and muslim customer patronization
M.I. Haroun, M.S. Mohd Zahari, M.A. Hemdi & M.I. Zulkifly
Spa and wellness industry challenges: The perspectives of industry provider
S. Rasid & I. Azman
1Malaysia menu: Issues on food quality attributes toward customer satisfaction
I. Muhamad Shah Kamal, A.T. Salim, M.A. Sperico & F. Sulaiman
Resettlement effect on Penan’s food and foodways
M.S.Y. Kamaruddin, M.A. Sperico, F. Sulaiman & M.S. Kamal
The differences of food consumption and practices during confinement between urban and rural Malay women
S.A. Yusof, S. Zulkifli, S.S.H. Shaidan & M.S.Y. Kamaruddin
Chinese cooking methods terminologies: Understanding and usage among young Chinese culinarians
K. Mohamad Abdullah, M.S. Mohd Zahari, R. Muhammad & M.A. Hemdi
Technology, advancement and innovation in hospitality and tourism
Assessing consumer behavior from a main website of tourism product
M. Mohamed Razak, N. Aminudin, A.F. Amir & M.A. Ismail
Hotel internet marketing channels and purchase decision
A.M. Amrahi, S.M. Radzi & S.K.A. Nordin
The mediating role of brand image and awareness towards smart card usage in restaurants
S. Zurena @ Rena, M.S. Mohd Zahari & O. Ida Rosmini
A conceptual model for IT and website adoption in the tourism industry
S. Salavati, N.H. Hashim, N. Khani & M. Bahrami
Express marketing of tourism destinations using Instagram in social media networking
H. Hanan & N. Putit
A pilot study on effects of e-commerce and internet technology acceptance on tourist satisfaction in Malaysia
T. Sajjad, A. Zainal & S.M. Radzi
Electronic word-of-mouth, trust and purchase decisions in five-star hotels
R.N. Ningkan, H. Hashim & H. Ismail
Five-star hotel in-room entertainments: The relationship of technology readiness index, perceived ease of use and perceived usefulness
F.H. Ramly & A.A. Azdel
Motivational function and online community participation towards brand commitment: A case of Grand Blue Wave hotel Shah Alam
N.S. Shariffuddin, N.A. Ahmad, N.A. Ishak & P.S. Jalal
Food review (blog) and customer purchase intention behaviour: A case study on Friedchillies website
A. Zaileen Elina, W.I. Wan Ruzanna & A. Roslina
Customer satisfaction and repurchase intention towards Darul Rahmat chicken
R. Muhammad & S.A. Othman
Green hospitality and tourism
Consumers’ awareness towards restaurant green practices and its influence on behavioural intentions
A.L. Mohd Rasdi, F.S.C. Abdullah, A.A. Sukur & M.M. Razak
Scuba divers’ underwater responsible behavior: A comparison of divers’ specialization
S.Z.Z. Abidin, N. Salim & M. Badaruddin
A snapshot of environmental strategies in hotels: Locals’ perspective in Malaysia
M.F.S. Bakhtiar, A.A. Azdel, M.S.Y. Kamaruddin & S.A. Talib
Food service and food safety
Knowledge, attitude and food safety practices among the food handlers: A case of Kota Kinabalu, Sabah, Malaysia
M. Sylvester, P.S. Toh & M.A.A. Bashir
Food related activities and Malaysian tour operators
N. Mohd Yusoff, M.S. Mohd Zahari, M.Z. Kutut & H.A. Hadi
Perceived leadership effectiveness on food handlers’ spiritual intelligence in food service business
M. Saad, P.S. Toh, M.A. Mohamed Adil & S.K. Ab Manan
Sensorial properties of spent hen chicken thigh marinated with nano and non-nanostructured Zingiber officinale Rosc (ginger) rhizome powder
N. Abdullah, N. Abdullah & M.R. Mahmood
Impact of nutritional information on menu towards food intake
M.F. Mohd Faiz, S.A. Talib & Z.N. Nadiah
Factors influencing students in pursuing tourism courses: A case of Management and Science University (MSU)
S. Azaddin
Assessment of food safety knowledge, attitudes and practices among food handler at childcare centre
Z.T. Muhamud & C. Tamby Chik
Food hygiene knowledge and attitude amongst food handlers toward safe food practices in school canteens
A. Ena Arzairina, R.S. Raja Saidah & A.A. Saidatul Afzan
Food handlers’ attitude towards practicing safe food handling in kopitiam restaurants 559
W.H.W. Bujang, F. Ahmad Fauzi, N. Baba & N. Sumarjan
Relevant areas in hospitality and tourism
Assessing Knowledge, Attitude and Practice (KAP) on food safety among food handlers in Universiti Teknologi Mara (UiTM), Shah Alam
M.I. Zulkifly, M.M. Salleh, M.H. Mohd Hanafiah & M.R. Jamaluddin
The effects of tourist motivation as antecedents on revisiting heritage destination
Z.M. Rani & N. Othman
Hospitality sponsorship program: Consumer involvement and product awareness
M.A. Hadi, S.A. Jamal & H.A. Hadi
The role of tourism in the rural area development
A. Daneshvarinasab, M. Mohd Dali & H. Zeinizadeh
A study of food festival loyalty
Z. Mohi, J.H.C. Wu & J.W.C. Wong
The Quality of College Life (QCL) among hotel & catering students in Malaysian polytechnics
A. Ismail & S.M. Radzi
Community participation toward states tourism development: A case of Melaka Baba Nyonya and Portuguese minority
N.S. Mior Shariffuddin & M.S. Mohd Zahari
Residents’ perceived social impacts and desire to support Kenyir Lake International Triathlon event in Terengganu
S.K.B. Mohd Supar
The influence of graduate attributes towards their employability: A case in the Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM)
E.S. Mohd Salleh & M.F.S. Bakhtiar
Culinary arts students’ readiness towards the blended learning activities
U.A. Khalid, A. Ismail, W.S.N.A. Ab Aziz, A.A. Azdel & M.S.Y. Kamaruddin
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