The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
Features
Updated! The enhanced instructor''s support package highlights its strength as a teaching tool. The Instructor''s Resource Manual and Test Bank feature an entirely new design and several instructional aids to support those teaching the course. The Online Teaching Center includes easy-to-use tools such as PowerPoint and Premium PowerPoint slides, Overhead Transparency and IRM files, and Classroom Response System content. In addition, a bi-monthly newsletter, written by the authors to provide up-to-date business news and teaching pointers, will be offered and electronically delivered to instructors who opt in for this service.
Running a Business, an ongoing video case featured at the end of each Part, provides students with an insider''s perspective on Finagle-a-Bagel, a bagel bakery/café. This firsthand look into one business''s day-to-day operations allows students to gain a better understanding of the real challenges business owners face. Students can also apply what they learn by analyzing problems, solutions, and actions taken at the company.
Building Skills for Career Success sections highlight skills students can learn and apply immediately through a range of exercises: Exploring the Internet, Developing Critical Thinking Skills, Building Team Skills, Researching Different Careers, and Improving Communication Skills.
Business continues to be available to students in the popular loose-leaf format. This option is available at less than the price of a bound textbook and provides students with greater flexibility. They can insert their own notes or class handouts into any chapter, bring only the necessary chapters to class, or organize the contents to follow their instructor''s syllabus.