fanzine culture (where I come from), the hilarious premise was to create and help to create designer toys from a simple balloon (or condom or any latex item that you could find nearby). The idea was to subvert (or at least have some fun while trying to do so) the status quo of the toy culture. 135 artist from almost 25 countries joined this small-scale revolution which attempted (just for a while) to do what the original claim of the project preached : Stop the dicatatorship of vinyl : Latex for fun!