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Creating New Markets in the Digital Economy
Irene C. L. Ng
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Últimas novedades
management
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Sharing her unique perspective of both
business and academia, Irene Ng examines the
implications of digital connectivity for
business, with a focus on new business models
and the personalisation of products and
services. This book is an important resource
for business leaders, entrepreneurs and policy
makers, as well as students. |
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