The Routledge Handbook of Hospitality Management explores and critically evaluates the current debates, issues and controversies inherent to this complex and multi-sector industry which will enable the reader to learn from the industry’s past mistakes as well as future opportunities. This is especially pertinent at a time when many sectors of the industry, have to re-evaluate and reinvent themselves in response to the economic downturn and future uncertainty. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on current issues and future direction.

The book is divided in to seven interrelated sections. Each section explores and evaluates issues that are of extreme importance to hospitality organizations, starting with the external customers, followed by the internal customers. The following sections explore issues and debates surrounding finance and legal issues, sustainability and environment, e-hospitality and technology and change management, which previously have not been adequately explored in hospitality. The final section looks at the future issues and direction for the industry.

This book offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. This timely book will provide an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for student, researchers and academics of hospitality as well as those of tourism, marketing, business and events management.

DescriptionThe Routledge Handbook of Hospitality Management explores and critically evaluates the current debates, issues and controversies inherent to this complex and multi-sector industry which will enable the reader to learn from the industry’s past mistakes as well as future opportunities. This is especially pertinent at a time when many sectors of the industry, have to re-evaluate and reinvent themselves in response to the economic downturn and future uncertainty. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on current issues and future direction.
The book is divided in to seven interrelated sections. Each section explores and evaluates issues that are of extreme importance to hospitality organizations, starting with the external customers, followed by the internal customers. The following sections explore issues and debates surrounding finance and legal issues, sustainability and environment, e-hospitality and technology and change management, which previously have not been adequately explored in hospitality. The final section looks at the future issues and direction for the industry.
This book offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. This timely book will provide an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for student, researchers and academics of hospitality as well as those of tourism, marketing, business and events management.

Contents
1. Introduction Section 1: CB, Marketing and Relationship Management 2. Trends: the Hospitality Consumer 3. The Changing Face of Hospitality Marketing and PR 4. Great Relationships 5. The Restaurant Experience Cycle Re-Examined 6. Hospitality Relevance Marketing versus Relationship Marketing Section 2: Human Resource Management 7. Hospitality Empowerment 8. Bullying in Hospitality 9. Developing People 10. Tipping in Hospitality 11. Labour Turnover in Hospitality Section 3: Change Management 12. Organise with Chaos in Hospitality 13. Restructuring 14. Transforming tTams 15. Turning Loss into Gain 16. Expectations and Perceptions Section 4: Financial and Legal issues 17. Legal Issues in Hospitality 18. Strategic Investments 19. Hospitality Investing After the Crunch 20. Alternative Financing in Hotels and Restaurants 21. Alternative Pricing Experiments Section 5: Sustainability and the Environment 22. Green Hotels 23. Green Restaurants 24. Hospitality Sustainability 25. Greenwashing Hospitality 26. Hospitality Developments and Local Communities Section 6: E-Hospitality and Technology 27. Hospitality from Web 1.0 to 3.0 28. E-Solutions 29. Innovations in Hospitality 30. Social Networks and Hospitality 31. Technology and Hospitality Entertainment Section 7: Future Trends 32. New Markets 33. Financing Solutions 34. Online Models 35. Technology 36. Leadership in Hospitality